LEGEND WRITES AND YOU MUST READ.
FirstLookAi | All Rights Reserved | Copyrights 2021-22
(This article illustrates the concept of the various changes happening in the field of content marketing and what the future holds. It also talks about the importance of using the power of content marketing to achieve your company goals.)
Content Marketing isn't a new concept. Companies have been hiring writers to get their name out for years. It's part of the 'Marketing Mix'. The potential for a solid content marketing strategy hasn't changed. However, what is changing is the methods used to create and distribute this content.
Books have been around since the beginning of human existence. They have been passed on throughout the centuries. They are one of the most effective methods of market distribution available. In fact, the book has been called the best idea for spreading knowledge that has ever been conceived. However, the publishing industry and methods have changed over the years. What was once a great method is now just another method.
Rewind a few years, when book publishers commissioned a piece, their instinct predicted that it would sell. To produce a book, publishers had to invest resources and rely on the writer to create a piece of work. That model still exists today, but it's not as frequent. Publishers will still hire a writer and cover expenses, but make very little profit. Sometimes, the publishing house doesn't even make a profit off the book deal. They still cover the cost for the writer alone.
Present-day publishers will still publish a book at their own expense if they feel it's worth the investment. However, the financial risk has been shifted from the publisher to the author. If the book doesn't sell, then it's the authors' problem. In other words, the publisher doesn't lose anything. The author has to shoulder all the financial risk.
It's not just books that have changed. Magazines and newspapers aren't what they used to be either. Ever since the technology and resources have developed, the media requirements have increased. Magazines and newspapers have to produce and distribute much more information. Newspapers have to report breaking news, instead of just assuming that subscribers will have the latest information. Magazines have a much higher requirement for content than books do.
The same content can be used for newspapers and magazines. When magazines weren't as popular as they are today, some of the bigger publishers would sell subscriptions to their magazine. However, readers paid for the magazine, and the publisher made no money off the subscription. If a subscriber cancelled their subscription, then the publisher lost that kind of revenue.
Today, that same scenario has to be reinvented. The reason is that technology and resources have developed. Today, newspapers rely on advertising revenue. Without it, they wouldn't exist.
Newspapers, magazines, and books have been around for years. Media has been the same as it's always been. However, what is changing is the resources and technology needed to produce and distribute content.
The Future of Content Marketing relies on creating, writing, and owning the tools that let you produce and distribute your own content. The potential on the content marketing path, along with the world-changing technology and resources, has never been more promising. It's never been more important to create a content marketing strategy that makes sense and fits your company and goals.
This is scary, but the potential is exciting. The potential is better than it has ever been. The new model will combine content marketing and the Internet. No longer will you have to rely on others to create and distribute your content. You can create and distribute it all by yourself.
This is only possible once you consider the revolutionary features and capabilities associated with the World Wide Web. The internet, for instance, brings information to your fingertips. It brings you knowledge from all over the world. It also can make your content available to over 7 billion people. You don't have to rely on other outlets to distribute your content. You can make your content reach anyone through social media advertising.
Text, audio, photos, and videos have been intertwined to create a content marketing model that focuses on reach and visibility. The focus is more on the information being discussed than the channel used to share the information. It's not just about obtaining more views on a video or more clicks. It's about creating high-quality content that is helpful to obtain the information one needs to make an educated decision. That's where the Future of Content Marketing lies.
It's about the whole process of working together to achieve a common goal. It's also about creating a content marketing strategy that fits a companies needs. The future is bright and exciting. It's never been more important to put together a solid content marketing strategy and get ahead of the curve.
ABOUT THE LEGEND
Digital Marketing Legend "Srinidhi Ranganathan" is the Director of Digital Marketing at First Look Digital Marketing Solutions (India's First Artificial Intelligence Powered Digital Marketing company) located in Bangalore and is one of the top instructors in India who is teaching futuristic marketing-related courses on Udemy. He is a Technologist, Digital Marketing Coach, Author, and Video Creation Specialist with over 12+ years of experience and has worked at top companies in India.
FirstLookAi | All Rights Reserved | Copyrights 2021-22