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YouTube Marketing : What You Need to Know YouTube marketing is like kind of an art form. You have to work hard on your channel's content and engage with the community. But if you can do that, the benefits are huge for your business, as it will boost all of your social media efforts and help you achieve greater brand awareness.
Learning how to create great, engaging content is one thing. But if you don't know how to promote your videos online with advertising, then it's all for naught. YouTube is the second largest search engine in the world today - and that kind of audience can't be ignored for any business. With YouTube, you are able to reach this large, diverse population, especially those who are on mobile devices so they can quickly watch your video.
Many marketers see YouTube as a marketing channel due to its massive reach and engagement with users. YouTube has a very detailed analytics tool that allows you to see the habits of your viewers. You can find out things such as:
Using this data, you can use advertisements to reach specific audiences by the way or method of displaying ads based on the information that you've gathered. You can also create custom dashboards for your clients that help them monitor their campaigns. This is a very powerful tool that allows you to increase the amount of engagement with your channel without having to spend more money. This makes it great for growing channels where you are constantly creating new content.
If you want to get serious about YouTube marketing, then consider getting an all-in-one solution that will help you do everything on autopilot. There are a few different options out there, but many of them offer the same features such as:
If you want to take advantage of YouTube's potential as a marketing channel, then you should upload your videos on the platform, but you also have to consider Google Ads and other forms of advertising. There are many different ways to get people to your page and help them find out more about what you're selling. A lot of people use YouTube ads for this, such as:
Subscription services such as YouTube Red, a $10 yearly subscription service that gives users access to new content every month (as opposed to the old free service).
Promotional videos that generate views and click-throughs by showing people how something works or what it's like to use. You can create these types of videos with products, services, or holiday tips for customer satisfaction.
Search Ads that are pay per click advertisements for people to see your video. You must fill out a form on your YouTube channel and specify the content you want in the description box. This will show up in the search results when someone searches for something related to what you're selling (for example, when they search for dog training devices, they will see your video if you specified it).
Here's how you can drive massive growth through the power of YouTube.
Use videos for a consistent and long-lasting approach to promoting your business. The more you upload, the more likely you are to gain influential subscribers. If you don't have adequate finances, consider working with a partner or friend that does. Make sure they contribute in developing content together as well. This will help you overcome obstacles and work together as a team when it comes to promotion. Create and upload a YouTube video first thing in the morning. It can be short, or it can be long. It really doesn't matter as long as it's good quality and contains valuable information to your audience. Once you upload the video, you have to create an optimized description and title for it so it shows up in search results - otherwise, people will never find your videos at all!
Promote your YouTube channel on other social media platforms like Facebook, Twitter, Instagram, Pinterest, etc... This will help establish an online presence for your business or brand.
Uploading and promoting your videos is just the beginning of helping you build YouTube marketing success. The more popular your channels are, the better chance you have of growing your business on YouTube.
When we talk about increasing visibility, we mean that your audience is finding and viewing your YouTube videos through organic search listings in the YouTube directory, which means that they are found without any paid advertisement. It's important to know how YouTube works and how you can use it to help grow your business and make more money from your business investments. Video marketing is not just about creating videos; it's about promoting them too! You need to work hard on getting views for your channel and getting people to subscribe and share your video. It takes effort but if you're patient and consistent, the results are very rewarding.
Happy experimenting with YouTube Marketing !!
If you want to make money by writing books, then you need to make sure that your book sales will continue for years to come. But the biggest question is how do you do it? How do you ensure that you continue to sell copies of your books in the years to come?
The answer is dead simple. You need to write more of the books your readers want to read, actually. It doesn’t matter if you’re writing a novel or not. The advice I give you works for both. All you need to do is write a series of books, not just write a single book. So after someone reads your book, they can come back for more. The first thing you need to do is plan your turn, by the way. Then every book you write should be a complete book on its own (it needs a good ending or conclusion nevertheless), plus it should make your readers crave more. If you’re writing fiction, it’s easy to write a constant epic, split into series of books like Harry Potter novels - for example. Each of them was really a book in its own right, but at the same time, the story of the three main protagonists continued, and each series continued as different problems arose in the book - remember?
If you are writing non-fiction, then also you need to write a series of books based on the same topic. For example, if you want to write about the concept of "dogs", you could write a large general book or divide it into more detailed books on dog health, dog grooming, breeding, dog care, grooming, appearance, and more. possible. So, as your dog grows from a puppy to an adult in a series of books, you can continue to craft a book on how to care for it next. If this is one of the books you started to write on and you have advertised your other books behind each one, then your readers are more likely to stick to you. And the same is true with the novel. Once your readers know and like your main characters, they will want to know more about them. Or you can write about different characters altogether, but they all live in the same place, for example, a flattering house trying to kill the people who live there, or a series of zombie horror books based on a flattering house, or a series of western novels or romantic books based on a specific city.
Once you start thinking and searching for ideas, you will be amazed at what you find. But most importantly, keep writing, publishing, and selling every book you write on a consistent basis.
Writing a blog post is similar to driving; you can study the highway code (or read articles on how to write a blog post) for months, but nothing beats getting behind the wheel and hitting the open road for the real thing. Or something like that.
Let's get down to business now that I've properly mangled that hazy metaphor. You realise you need to start blogging in order to expand your business, but you're not sure where to begin. I'll show you how to produce a terrific blog article in easy stages that people will want to read in this post. Ready? Let's get this party started.
Simple Steps to Writing a Blog Post:
Step 1: Decide on a topic for your blog article, write an outline, perform research, and double-check facts.
Step 2: Create a headline that is both informative and attention-grabbing.
Step 3: Write your content, either as a draught in one sitting or in stages.
Step 4: Use visuals to improve the flow of your text, add humour, and explain complicated concepts.
Step 5: Make changes to your blog post. Avoid repetition, read your article aloud to check for flow, have someone else read it and provide comments, keep sentences and paragraphs brief, don't be a perfectionist, and don't be afraid to trim out text or make last-minute changes to your writing.
Step 6: Publish your blog post and encourage readers to link to it.
Step 7: Tweet to your followers.
Step 8: Spread the word.
Here are the steps in brief for you to reference and come back to as necessary and necessary details:
Step 1 – Deciding on a Topic for Your Blog Post: Select and research a topic that interests you but is within your expertise, or else find a topic that is close enough to one involving your business. You may also choose one of your products or services and write about it from scratch with an eye on extending the knowledge base of potential customers. Arrange all references for the blog article in advance such that you can skim through them upon completion. You may also find it helpful to draft an outline of the points you wish to raise in your blog article.
You can find suitable topics for your blog articles by observing what current events pique public interest, reading books and articles or doing online searches, conducting interviews, or conducting a survey amongst friends and family.
Step 2 – Creating a Headline for Your Blog Article : Write a headline that will entice people to read your blog post such as "Shake up Your Writing with These 4 Tricks" or "Ways to Reach Out to Customers : An Easy Guide".
In order to decide on an attention-grabbing yet accurate title for your blog post, start with a one-sentence summary of your article and then expand on it with interest-piquing words such as 'new' or 'easy'. At the same time, try to avoid using generic and overused headlines such as "The Best Ways to XYZ". You can also use the following formula to create catchy headlines:
Dramatic Statement + How to/What you should do/Why it's important + Warning + Numbered list.
For example, " Do This And Avoid A Huge Waste Of Time : The Top 5 Things To Do In order to Consistently Produce Exciting Blog Posts".
Step 3 – Writing Your Blog Article : Select an appropriate style for your article – formal or casual, conversational or professional, scientific or whimsical – and stick to it throughout. You may also wish to include a personal touch by addressing your article to a specific person such as a colleague or customer.
If you feel nervous about being unable to write as you would in normal conversation, use either the second or third person tense (you) from the beginning of your writing. Keep sentences short and paragraphs short, with easy-to-understand headings. Use plain language without unnecessary words or phrases to make sure you are understood by the reader. Write in front of a mirror so that you cannot see yourself when you write.
When writing an article, do not edit your text until you have completed the entire article, and then make just one final edit (if any). You may want to create your outline as a separate document before writing the blog post, which will help you to stay on track and focus solely on the content of your piece.
Step 4 – Adding Images to Your Blog Post : Add images via a link by using simple HTML code or embedding rich media within your blog post. Don't forget to take a look at how your blog post will look on different devices such as mobile phones, tablets and e-readers. Also, make use of infographics or comics from Pixton to create a wow visual or appealing factor.
Step 5 – Polishing Your Blog Post : Use humour where appropriate. Avoid being too wordy or repetitive, and make sure that your writing flows smoothly from sentence to sentence and paragraph to paragraph. You may also wish to break up the text with lists of steps or bullet points.
Step 6 – Publishing Your Blog Article : If you have not already done so, create an account on a blog publishing platform such as Blogger or WordPress. Ensure that the platform has all the features you require in order to effectively manage your website.
Step 7 – Promoting Your Blog Post : Send out any emails or follow up on social media and email invitations with your blog article. Any queries or responses should be posted as a reply. Don't forget to share your blog post tweet or share on Facebook groups.
Step 8 – Spread the Word: Follow up your regular and ongoing marketing efforts using your blog post as further value-added promotion. And don't forget to use images of your blog post on social media, email signatures, business cards etc.
Follow these ideas to get the word out:
• Bloggers : Publish a link to your new blog article on a relevant blog by Tweeting it with the hashtag associated with that specific topic.
• Email Signatures : Include your blog post in your email signature as a link so that your contacts can read it easily.
• Blogger Groups: Search for relevant blogs and submit your article to them for maximum exposure. You can find such groups on Google plus or Tumblr .
• Niche Websites: Find niche related blogs and magazines by using the right keywords and search terms. Find out their contact information so that you can submit your articles to them directly, or else look up their guidelines for guest posting on their website.
• Social Media: Share your blog post on your Facebook page, Twitter account etc. Share it several times to increase the reach of your article.
• Submit Your Article to: Social Networks : Post your article on relevant social networks such as Google plus, Tumblr or Quora.
• Publishing Sites : Post links to your blog articles on relevant sites such as Medium.
These are some blogging tips that will help you get started for success . Above all, don't be afraid to experiment and share what works best for you. I know that you have a great business idea inside of you and these blogging tips can help you reach out of people so that it can be shared with others in the world.
Happy experimenting with blog writing and marketing. Hope you found this blog post helpful.
With this, I wish you all the very best of blogging and marketing success for your business.
In case you have any doubts or suggestions please feel free to comment down below. Thank you very much!
ABOUT THE LEGEND
Digital Marketing Legend "Srinidhi Ranganathan" is the Director of Digital Marketing at First Look Digital Marketing Solutions (India's First Artificial Intelligence Powered Digital Marketing company) located in Bangalore and is one of the top instructors in India who is teaching futuristic marketing-related courses on Udemy. He is a Technologist, Digital Marketing Coach, Author, and Video Creation Specialist with over 12+ years of experience and has worked at top companies in India.
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