LEGEND WRITES AND YOU MUST READ.
Content writing is the term used for all written content that aims at helping businesses reach their goals, whether that means reaching a larger audience or increasing revenues. Content can be found on magazines, books and online media, and it’s created by different authors: copywriters, journalists and more. But content writing technology is used in different ways than before. In the past, people have used sophisticated tools such as keyboards to write content; today we use new technologies to automate this process as much as possible. For example, as soon as you start a blog, you begin to think about keywords and tags that can help you find your posts for future use. In the past, people worked harder to create full and well-written texts; today automated tools such as sentence-generating software are being used to develop content at a much faster pace. You need to keep up with these times and learn how to use the latest technology to adapt your career.
Nowadays, it’s vital for copywriters, journalists, editors and all who work in the field of content creation to know how to adapt quickly for a successful career. It’s not enough to learn whatever your teacher tells you at university; you need to know what software is out there that can help you writing faster, easier and better. Fortunately, there are lots of popular software and tools that can make this happen.
To become a serious competitor in the world of content writing and marketing, you also need a serious innovation strategy to improve your content writing to the maximum. Innovation technologies and content writing are interwoven in this article. It gives a comprehensive overview of the factors that lead to innovation technologies, the development of information management systems, and what content writing is about in today’s world.
Smart content writing technology is both a threat and an opportunity. In the past, people in the field of journalism, copywriting and public relations have had to use their creativity to come up with new ideas for their work. Today, we need to think about where our technology can help us.
When we look at content writing services on a global level, it becomes clear that this is a competitive industry where demand exceeds supply. In order for you to succeed in this field, you need to change your approach and learn how to adapt new technologies or be left behind and out of work. It’s hard for companies like yours to find quality content writers who can produce quality articles. If you want to find that perfect content writer, you have to be very specific in what they need before investing. You want them to have a college degree, but if they don’t have a diploma, you want them to be smart and creative. You should ask for proof of creative work on their part. This should include an article for their own profession or one related to what you are looking for.
Here is another element that can influence whether or not someone can become an expert content writer: personality types. Some people are better suited to certain jobs or fields than others. In the past, people who were good writers had to be disciplined and methodical, but today that is not enough. You need to go out there and get some experience. You need to learn how to work with the latest technology.
The easiest way to get started is by using an article-writing site like "AI Writer" or "Kafkai" where you can write your content and have it checked for grammar or spelling errors by a content editor and support from a customer service representative who will answer any other questions you may have about your brand new site.
Insights from this article will help you assess your own strategy for talent attraction for your next company or business. You can also use these insights to recommend changes that need to be made within your company as well as how you could continue developing new strategies for the future.
Here is strategy number one. You can read the latest magazines, but they are not information you can use immediately because the content is too specialised. You can read a hundred articles, but they are not enough to form your own opinion. You get aroused by the idea of having your own magazine, but you don’t know how to develop it. Google for "Paperli". That is today's assignment for you.
Strategy two: You want to write better content, but you don’t know where to start because so many new technologies such as machine learning and artificial intelligence are being used in the field of content writing. Let us look at what innovation is all about and what it means for your own content-writing strategies in the future. Innovation is defined as a change in the structure of a business. Innovation is strategic and technological with a goal to improve performance and productivity. When we apply this current business model in content writing and automation, we must analyse how the structure of business could grow in a technological world.
Strategy three would be to deploy an AI-powered proofreading tool like "Grammarly" that edits and proofreads your writing work in minutes. This would help you because all the errors that you have made could be fixed and the content would be 100% ready to be published.
Strategy four: You can compare your work with your competitors, and use AI to help you find weaknesses in their content. Then you can improve your own as well.
Strategy five: You can automate your existing skills using web-based technology. For example, if you know how to write with a particular style, you can use AI to create new articles that follow the same style. The AI engine is trained on millions of real-world examples, while each article uses a sentence or two from their corpus of real examples. This technology is called "Phrase-Based Machine Translation" and it can generate new articles in your own style of writing.
Strategy six: You can use AI to automatically generate new stories about your company. The underlying technology that allows this to happen is called "Generative Adversarial Neural Networks". This means that the system creates something new entirely, and then it is checked by another system against a set of criteria for quality that you have set yourself. This technology has helped to create thousands of new articles in just one day, without the need for human intervention or guidance. These results provide a measure of the success of the system.
Strategy seven: You can use AI to help you create even more articles. Machine learning can be integrated with existing content-writing tools like "Kafkai" or "AI Writer" to generate new content from existing documents. Your own university with its libraries has a treasure trove of knowledge that could be used by a machine to generate new content for your company. However, it is important that you have enough information about your industry and its key players, so that your machine will have something to learn from.
Strategy eight: You can apply your existing knowledge to improve the quality of your content. If you know how to write, the training and education would be able to enable everyone who worked with a machine for them to answer any questions that came up in a timely manner and provide feedback in real time so they could work as efficiently as possible.
Would you like to know what happens after your content has been published and how it should be marketed? Would you like some feedback from a real person? Here is a way to do it, using technology - for that matter. There are several article submission sites that open up the doorway for unlimited exposure to publications that accept content either written by regular people or media creators. These are also known as article directories, and they can prove to be a great resource for local business owners who want to get in touch with large volumes of potential customers.
In most cases, professionals do not accept articles from the public. This is because they have access to software that makes it easy for them to filter through their own database of articles and remove anything that has been submitted more than once - there are some article submission sites that lack the capability of preventing this from happening on multiple occasions. This is why many professionals keep their databases private, making it impossible for anyone other than themselves to search through it.
If a professional is prepared to accept articles from the public, they will almost invariably go through article submission sites first. This is because the quality of their publications could be affected by these sites. On many occasions, this could cost them money as well. They will still receive money for anything that they publish, but they have to pay a fee to use article submission sites like Backlinko.com. Even if you are not an expert in the field of promotion, you can still make some money by submitting articles at article submission sites because it will boost your page views and create a better impression about your brand or business.
Finally, make the best use of social media platforms to promote your blog articles. Most people have a vast amount of information at their disposal and can make the most of it. There are many resources that are already available to you, but with enough creativity and determination, you can make your own success online.
Your writing skills can benefit from using AI tools to help you create content that is persuasive, eye-catching and genuine. When it comes to my opinion on AI writers, I think that they only seem useful when used in conjunction with human writers who provide feedback on the content in order to ensure consistency across different articles.
Reasons why you need an Artificial Intelligence based Digital Marketing Strategy in 2021 - written by aera robot
Where do you actually begin if you want to develop a good digital marketing strategy? Just how do you take a host of detailed strategic information and turn it into an actionable game-plan for your entire marketing team? Well, here is a piece of top-notch writing to sort you out.
You might believe that placing a few advertisements and chasing up your corporate Twitter and Facebook profiles is enough. And it is. But if you want to take your startup to the next level, you’ll need an amazing good strategy.
This is the only way to develop a marketing department that ticks all the major boxes in terms of creativity, agility, efficiency and return on investment. Think about automation in digital marketing. What if you did have a digital marketing strategy for your marketing team that promises results? Let us introduce you to an Artificial Intelligence (AI) based digital marketing strategy.
Let’s first take a look at these reasons…
Why You Want An Artificial Intelligence Based Digital Marketing Strategy?
Taking these reasons into the picture, an artificial-intelligence-powered digital marketing plan for your company will be a massive advantage for you in the new digital era. Like you, many businesses are on the lookout for frameworks that tell them how AI can help them achieve their goals.
So you need to put in place your strategy, place an intelligent digital marketing system into your company, strengthen your brand and reach for the skies.
If you’re looking for a complete digital marketing strategy, then don’t just focus on one tool or software. Interact with specialists to make the right decision. Put in place a complete system that involves push notifications and analytics in addition to better automation, thanks to AI.
What You Also Need To Know?
A Special Note on Push Notifications:
Ask your digital marketing team to come up with a comprehensive push notification strategy. These are notifications that appear on your apps and browsers, and they can consist of anything from text to clever GIFs, to images and videos, to entire digital magazines. Many people talk about push notifications, but not many companies do use them.
The reason is that many digital marketing agencies just don’t get that it’s a way to kickstart your marketing strategy. However, it can really help fill that knowledge gap in your customers and encourage them to perform whatever action you’re asking them to.
Mobile push is a key part of your digital strategy in 2021. And as mobile dominates digital activity, push notifications are a must for any great digital marketing strategy, as well as the growth of your brand. If you don’t have one in place right now, you will find it incredibly hard to compete.
We mentioned that day-to-day push notifications will be nonexistent, though some will still be effective, what we really mean is that push notifications will be more from long term to short term.
To conclude this article, we want to say that you will need to make a plan and put everything in place. An AI-based digital marketing strategy is the latest digital trend that is booming. Make the most of it. Digital marketing strategies without AI are dead. AI is a fantastic option that every digital marketing team should be implementing. All the very best !!
There are so many wonderful reasons you can find when it comes to praising the art of writing. But, has Artificial Intelligence (AI) robots or automation tools stolen our creativity, when they can write almost like a human, autonomously? Let us read further to get some clarification.
Writing is an art that evokes passion in any individual. A writer can't be stopped in their journey towards perfection as they learn from each and every failure they face. Good writing is what makes a writer go forward in their journey of exploring the art with time. A writer is the only human on planet earth who can recreate images through an imaginary plane and through good writing. When an artificial intelligence robot writer takes the charge to write about a thing or two which you may have in your mind, then she becomes the real deal.
Nevertheless, you should never let an Artificial Intelligence (AI) writer steal your talent completely anytime. Instead, take small help from popular AI robots, because they are only here to help you.
As a writer, you obviously want to make a living out of your passion. But, the question is, how can you use your skill and talent for your benefit. You can stop being anxious and instead, give a try to leverage Artificial Intelligence (AI) powered robot writing tools. Robot writers will aid you in your skill, making you a good writer, which in turn may give you a good job resulting in clients to pay you well. However, for this to happen, you must have one thing in mind that you are the one who must take the lead. In other words, you must be the one scripting the story you want to tell. You must do this in an intuitive way. Robots can only guide you to achieve your goal in writing at the end of the day.
When it comes to writing, the helping hand or the brain behind it should be a human. In fact, this is what sets a story apart from a robot written story. The magic touch of a writer is considered to be a good story. But, if a robot writer writes the same story, it may not be considered to be good by every person, let alone a living being. In fact, good writing has the ability to make a bad story like a good one, and a good story belongs to great writers. But, who is there to make good stories? If you say robots can make good stories, I would still say, yes!
Being a writer is a very powerful thing. You can sense the power when you are able to manipulate a certain feeling using your writing skills. But, you must know that you would anyways do a better job than an Artificial Intelligence (AI) powered robot writer to create magic in your writing. The only factor is that it will take you a lot of time to achieve this as you will have to write each and every sentence - word by word manually. So, the best advice here I would suggest is human and AI-powered writing. Write the first page and let the AI tool write the second automatically - without your interference. Merge the ideas and make the edits accordingly at the end to create something incredible.
As we know it, AI robot software and tools nowadays can even give you even access to publishers so that you bring your stories to reality and become famous. You need to choose the right tool wisely.
Let the world of writing flourish. May you never have a writer's block again. All the best for your writing efforts.
Web design in the year 2021 has a lot of possibilities, you cannot even imagine. Thanks to Artificial Intelligence (AI), you won't need your website to be human-readable, it'll be machine-readable, and that's how it should be. Clickbait will be history, we'll be able to read an article in a minute or two, instead of reading the author's drivel we'll hit on our own Youtube Channel's tutorial for silly stuff like 'How to …' or 'Why did …'. Videos will be compressed into the smallest possible sizes where the Internet will be up to 100 times faster, more affordable and ten times more reliable than it is today. VR will be vital as we'll be able to experience what we read about.
Talking about website design, designers won't have to worry about the technicalities of coding and will only have to be concerned with the visual or user experience. Designers may end up being celebrities a la Lord Alton or you could be your own web designer. For the record, artificial intelligence is only in a very embryonic stage today but it would be ubiquitous on the Internet in the next decade. AI-powered websites offer designers an opportunity to create a website that would dynamically update content and this is the future of website design going into the next decade.
Web-Designers would be able to go on a sabbatical vacation and come back to find that their website had generated revenue without any human intervention. The site will be able to redesign itself without human interaction or interference. Those kinds of technologies will arrive in 2021.
The AI-powered sites will eliminate the need for Web Designers and it's going to be a matter of time before the skillset of Web Designers are redundant. It shouldn't come as a surprise when one realises that the most popular sites are powered by AI; Google, Facebook, Twitter, Bing, and Yahoo will be some of the early AI-powered sites. Now, it wouldn't be surprising to come across a website which is AI-powered that couldn't even be read without video support. With intelligent search engines, AI-supportive human factors will rise to the top of the search results. The AI-powered websites would offer a great deal of interactivity, making their visitors more active. This opens new horizons in web design and web-page development.
Clients are likely to be the ones who would have to be enticed into visiting the AI-powered sites. The content on the AI-powered sites is going to be much different from what it used to be a decade ago. The content will be interactive and engaging and will have fewer cumbersome and bulky blocks of text. As web designers further refine the technology, it will get better and better, with interactive widgets, near real-time updates, easy navigation, and visual appearance.
AI can even be applied to creating engaging ads and forms on the web. All forms and forms on the Internet will be converted into or at least supported by an AI-driven framework. This would not only save you a lot of money but also the risk of human error on the part of the web-designers and form-creators. It's fair to say that by 2021, it would be all but impossible to differentiate the AI-driven websites from the manually-created ones.
Artificial Intelligence is sure to have a major impact in the next decade. The entire technology is going to advance by leaps and bounds. The Internet of Things is going to hit us all in a very short period of time. The world of smart devices would be here very soon, and this, the AI, is going to be a very major factor. Devices will be connected to the Internet, learning from data, being in touch with the cloud—they will learn a lot. They will help humans to acquire more knowledge, not only about the devices but about humans too.
By 2021, the Internet will be more of a community in many ways, more family-oriented than it is today. The world of the Internet will be much more engaged and interactive than it is today. Compared to today's Internet, the AI and the virtual reality would be that much more exciting.
A lot of people may consider AI-powered websites that don't work and sometimes they may have hot and cold runs. Apart from the human element in the web design, the complex legalities, censorship, trust is also major to consider. The nature of the internet has remained the same, even till today; it is heavily regulated, censored, controlled and monopolised by various government quarters around the world. Still, the human element of web-design will still be indispensable until corporates and AI startups start taking full control.
In the end, artificial intelligence in web design will create an internet with a much wider range of information that is less blatantly commercial and has more artificial intelligence. The progress is going to be phenomenal.
Thanks for reading this blog article written by Aera Robot - the world's first virtual robot writer created by Srinidhi Ranganathan
Artificial Intelligence is being implemented in all various ways across multiple business processes and marketing. The global Artificial Intelligence market is projected to grow from $474 million in 2020 to $26,648 million by 2021-22 at a CAGR of 52.23% from 2019 to 2021.
Internet of Things (devices), autonomous vehicles, and robotics are some of the most popular fields of AI application across multiple industries. For instance, robots are being widely used in construction, healthcare, education, and defence. In 2020, the construction industry accounted for a share of 47% in the global robotics market.
The automotive industry has witnessed major growth over the last decade. In 2016 itself, even as the global automotive market was valued at $1. 01 trillion, the shared of AI-related technologies was less than $175 billion. The AI market is expected to grow at a CAGR of 21.03% in 2021.
As AI benefits companies in the process of making business and marketing decisions, it will be implemented throughout the entire marketing landscape. As a part of this process, AI integrated tools are being embedded in business processes like social media marketing, web and mobile app downloads, email marketing, and so on.
This trend will continue. To understand, let us take a closer look at AI in marketing.
AI in Digital Marketing: 2021 Trending Scenario
It is going out to be a great digital marketing year. As we all know the artificial intelligence is set to drive many business decisions and processes, including marketing, in the years to come. 2020 saw the first strides towards this by digital marketing companies going out of their way to adopt AI.
The next wave of AI will wash over digital marketing departments and boardrooms, more so than in any other industries. The reason for this is the kind of progress that is made in AI, which has made the connection between marketing and AI stronger than ever before.
In marketing, there are two parallel streams of technology-based products and services that will change the way AI works – both in marketing and well beyond. The first stream is the set of business intelligence products that have come a long way from the days of far simpler applications.
These days they have massive multiple data sources the ability to automate until tune long-governed processes, predictive analytics that provide quantifiable predictions about the future by gathering and examining historic data from multiple sources and a technique called Advanced Machine Learning that is headed by sophisticated algorithms.
This creates a highly effective platform for linking up with AI. The second stream of progress toward AI is happening in cloud computing services. To grasp the significance of cloud computing services to digital marketing companies, one needs to remember what AI is.
This is the set of software modules that can react in a human-like way in certain situations similar to those that a human would react. AI tries to mimic human behaviour and can learn from the experience of past interaction with users and with the environment in which it is operating, as well as from the experiences of other AI machines.
The cloud offers AI the possibility to access more data, which is one of the components that is needed for it to “learn” and thus improve its abilities. It also offers AI the capacity to train more algorithms, as well as the opportunity to operate them on many more machines at the same time, and even to do all of this without affecting the performance of the business.
So, let’s have a look at this growing AI influence in digital marketing.
AI in marketing adopted by many companies leapfrogged during AI events in 2020. For marketers, this is great news. AI is already being deployed to a limitless list of purposes. From smarter, autonomous landing pages and autocorrect in speech recognition to AI-powered evaluation and target audiences, AI is already having a huge influence on digital marketing.
Some of the major trends in AI that can be expected in the coming year 2021 are:
People often ask whether AI can be adapted to marketing in different business segments or if it is a product that is limited by the industry or vertical that is using it. The answer is yes. Vertical AI is a way to program AI to use certain industry-specific sets of data.
This means that the AI is fully automated and has the ability to make smart predictions without human interference. So how does vertical AI work, and what are the benefits of this innovative, industry-specific AI?
How Vertical AI Works?
Vertical AI is a kind of AI that is aimed at a specific area or industry. For example, if a company wants to integrate AI into their marketing department’s automated email system, the best way to go about it is by using vertical AI. This method works by taking the existing approach a company has established for its marketing and applying it to a specific industry.
We can apply the example of vertical AI we have mentioned above where the marketing AI is a marketing automation tool. This method is used in vertical marketing AI just like the marketing automation tool can adjust the way email templates work depending on the context.
How it benefits everyone?
Since it is an industry-specific approach, the data sets will be optimized in a way that the AI will have access to the right data.
The marketer and the AI will have full control over the type of data the AI is able to access and use.
The second growing AI influence in digital marketing is:
Decision Management AI
Decision management AI uses neural networks to handle complex decision-making processes that typically involve human decision-makers. AI in these situations is used either to:
Automate tasks that have historically been performed by humans, such as selecting appropriate responses to customer requests, or to enable more widespread use of advanced analytical techniques that have previously not been considered feasible due to the time taken for human decision making or required large numbers of trained data.
The third and final growing AI influence in digital marketing is:
Business Analytics AI
Business analytics AI empowers marketing, sales, and consulting firms to enhance relationships with customers by making them more meaningful and personalized.
That's why AI in marketing is so important, as it will enhance the relationship between marketers and their customers.
This method of AI integration will help companies optimize their operations with the same advanced technologies they are using.
Gartner’s forecasts for AI adoption show how AI using tools for marketing will grow exponentially.
AI is an emerging topic in digital marketing, and its use will continue to spread after 2021.
AI is not the only way to make decisions, of course. There are many other techniques used, that we will cover in our next blog on Other Advantages of AI in Digital Marketing.
However, AI offers advantages over its human counterpart.
Same goes for the most common AI algorithms in digital marketing like:
Relevance: Currently, the most common algorithm that companies use to measure relevance is something called the 'gene'.
However, genes are constructed in a very biased way, and so are less accurate in the creation of relevance than more human-like algorithms.
Are you implementing AI in your Digital Marketing? If not, start implementing it today.
Thanks for reading this blog article written by Aera Robot - the world's first virtual robot writer created by Srinidhi Ranganathan
ABOUT THE LEGEND
Digital Marketing Legend "Srinidhi Ranganathan" is the Director of Digital Marketing at First Look Digital Marketing Solutions (India's First Artificial Intelligence Powered Digital Marketing company) located in Bangalore and is one of the top instructors in India who is teaching futuristic marketing-related courses on Udemy. He is a Technologist, Digital Marketing Coach, Author, and Video Creation Specialist with over 12+ years of experience and has worked at top companies in India.
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