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Artificial Intelligence, also known as Machine Intelligence, is the process of mimicking intelligence in machines that is similar to human intelligence, causing the machines to think and act similarly to people.
In AI, there are three main phases:
Learning Perception and Reasoning:
These phases employ AI algorithms, which are designed to assist robots in making intelligent judgments based on real-time data and then acting on those conclusions.
Self-driving cars are an example of AI since they can make judgments like whether to turn right or left, whether to stop or not, detect traffic, modify speed, and so on.
Artificial intelligence algorithms are created to make judgments based on data that is often updated in real time. They differ from passive machines, which are limited to mechanical or preset responses. They combine data from a number of sources using sensors, digital data, or remote inputs, evaluate the material in real time, and act on the insights gained from the data. They are capable of considerable sophistication in analysis and decision-making thanks to massive increases in storage systems, computing speeds, and analytic approaches.
AI in Digital Marketing technology is also booming right now. Digital Marketers can notice patterns and predict them in the future with AI technology. They can then make decisions about how to distribute their funds and who they should target based on these statistics. Brands may save money (and time) on digital advertising by focusing their efforts on high-value projects.
Businesses can also use AI to create better, more targeted marketing. You can both increase sales and save money by incorporating AI into your agency's digital marketing approach.
AI is expected to have a good impact on sustainability, scalability, and global trends on a bigger scale. Cities, government issues, and politics will all be affected. When used correctly, it has the potential to make the world a better place.
Here are 2 reasons why AI is reshaping the digital marketing landscape:
Autonomous Marketing is Trending:
Despite its disruptive nature, artificial intelligence (AI) is still growing and improving. In fact, it will not only become smarter, but it will also assume the position of humans. You won't have to sell yourself or your company because your AI helper, such as Amazon Echo or Apple's Siri, will do it for you.
You can do more with your smartphone than merely speak to it and read its voice-activated messages. Your AI will be able to function more independently as time goes on. Your gadget will provide the required recommendations and even manage your finances while making purchases or booking tickets.
Many marketing jobs, including as buying ads, optimising campaigns, managing customer journeys, and redesigning landing pages as part of conversion ratio optimization (CRO) initiatives, are now being substituted by AI-bots that are faster and more effective.
Content planning and SEO optimization, CRM data enrichment, chatbot customer support engagements, social media moderation, and much more are all examples of this.
We still need marketing teams right now, but they are progressively being relieved of the tedious job of analytics in order to focus on the creative and strategic aspects of the business.
Not long ago, everyone was talking about adopting a "mobile-first" strategy, which meant that businesses prioritised clients accessing their online assets and services via mobile devices rather than desktop computers.
Mobile-first strategies are now the domain of laggards. We are now living in a "AI-first" environment, where businesses are increasingly focusing on integrating AI into practically every aspect of their operations.
In fact, many sectors will be transformed as a result of the AI-first mindset.
AI Makes the full use of iOT:
Another reason AI is transforming the future of digital marketing is that it harnesses the power of the Internet of Things and connected gadgets.
Have you ever wondered how smart air conditioners collect all of the data about outside temperature and change the room temperature as a result?
The solution to this issue can be found in the term Internet of Things, which was coined by Kevin Ashton in a Procter & Gamble presentation in 1999.
Things or gadgets that are connected to the internet and can collect and interpret data to make smart decisions are referred to as Internet of Things. These gadgets can range from simple household air conditioners to more complicated items such as wearable technology and smart autos.
It's a huge step forward from the past when all you need is your phone and it works from wherever. In fact, you no longer need to go into your company's email account to see who is requesting your input.
Using AI to improve IoT can also result in the creation of new products and services. Natural language processing (NLP) is improving all the time, allowing humans to communicate with machines without the need for a human operator. Drones and robots controlled by artificial intelligence (AI), which can go where humans can't, open up entirely new possibilities for monitoring and inspection that didn't exist previously.
The ability of AI to quickly extract insights from data is its usefulness in this setting. Machine learning is an AI technology that allows smart sensors and gadgets to automatically discover patterns and detect anomalies in data such as temperature, pressure, humidity, air quality, vibration, and sound. Machine learning systems can produce operational predictions up to 20 times faster and with more accuracy than traditional business intelligence tools, which typically watch for numeric thresholds to be passed.
Machine learning frequently uncovers paradoxical findings: Machine learning technologies used by a shipping fleet operator discovered that cleaning the hulls of their ships more frequently—an expensive and time-consuming process—increased the fleet's overall profitability. The math contradicted conventional wisdom in the shipping industry: hulls that are kept smooth through periodic cleaning boost fuel efficiency by a factor that far outweighs the additional cleaning costs.
Wearables, smart homes, smart cities, and smart industries are the four primary areas where AIoT is having an influence.
Smartwatches and other wearable devices constantly monitor and track user preferences and habits. This has not only resulted in useful applications in the healthtech industry, but it also works well in sports and fitness. The global wearable device market is expected to generate more than $87 billion in revenue by 2023, according to Gartner, a major technology research group.
2. Smart Homes:
Houses that respond to your every need aren't just a thing of science fiction anymore. Smart homes can use appliances, lights, electronic gadgets, and other equipment to learn about a homeowner's behaviours and provide automated "help."
This smooth access also comes with the added benefit of increased energy efficiency. As a result, the smart home industry might increase at a 25 percent compound annual growth rate (CAGR) between 2020 and 2025, reaching $246 billion.
3. Cities of the Future:
Cities are growing becoming safer, more convenient places to live as more people migrate from rural to urban areas. Investments in public safety, transportation, and energy efficiency are keeping up with smart city advances.
AI's practical uses in traffic control are starting to emerge. An Intelligent Transport Management System (ITMS) is used in New Delhi, which has some of the world's most crowded highways, to make "real time dynamic decisions on traffic flows."
4. Industries of the Future:
Last but not least, digital transformation is used by industries ranging from manufacturing to mining to improve efficiency and eliminate human error.
Smart gadgets can reduce costly errors in industry, from real-time data analytics to supply-chain sensors. In fact, Gartner predicts that by 2022, over 80% of enterprise IoT projects would use AI.
To conclude, Artificial intelligence may be on the verge of disrupting numerous industries and even the digital marketing field, but the process by which AI systems are built has to be better understood because of the huge ramifications these technologies will have on society as a whole.
Let's await the AI-Powered future.
ABOUT THE LEGEND
Digital Marketing Legend "Srinidhi Ranganathan" is the Director of Digital Marketing at First Look Digital Marketing Solutions (India's First Artificial Intelligence Powered Digital Marketing company) located in Bangalore and is one of the top instructors in India who is teaching futuristic marketing-related courses on Udemy. He is a Technologist, Digital Marketing Coach, Author, and Video Creation Specialist with over 12+ years of experience and has worked at top companies in India.
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